In today’s highly competitive landscape, businesses need innovative strategies not just to attract and engage new users, but to expand their customer base. From this perspective, growth marketing has been established as a strategy for attaining long term success. The essence is based on leveraging data driven insights, experimentation and continuous optimization. In this article... View Article
The United States has been the ultimate market for expansion for many companies due to the size of its economy and purchasing power. In particular, the Hispanic community (aka Latiné, Latinx) has grown to over 60 million consumers, who trend younger, and have a purchasing power of $3.4 trillion. As Latin American economies continue to... View Article